TOYO STEEL 57th Anniversary
One Record. One Legacy.
Guinness World Records™ Celebration
Photo & Movie Campaign
Enter NowPlease review the [Campaign Terms] before entering.
Entries close September 27, 2026 (JST)
Most licensed
branded
versatile box series
Achieved: February 13, 2026
Show Us Your Life with TOYO STEEL.
Share your favorite photo or video featuring TOYO STEEL on Instagram.
Seven outstanding entries will receive a special 57th anniversary gift.
Plus, 30 participants will be selected at random to receive a TOYO STEEL novelty sticker set.
Entry Period – September 27, 2026 (JST)
10% OFF for Newsletter Subscribers
Be the first to hear about new products,exclusive campaigns, and special offers from TOYO STEEL.
Our limited-time 10% OFF coupon is available exclusively to our email subscribers.
New email subscribers will also receive the coupon code after signing up.
Valid through September 1, 2026, 11:59 PM (JST)
Limited to one use per customer during the promotional period.
Cannot be combined with other coupons.
Enter the coupon code at checkout.
Craftsmanship Since 1969.
Founded in Higashi-Osaka, Japan in 1969, TOYO STEEL became the world's first manufacturer to develop seamless steel tool boxes.
For over 57 years, we have continued to create durable, beautifully crafted products that stand the test of time.
Today, that legacy has been recognized by Guinness World Records™.
Our mission has never changed:
to create products that people love and use for years to come.
Prizes for 7 Winners & 30 Lucky Participants
Seven outstanding entries will be selected by our judging panel to receive a special anniversary gift.
Plus, 30 lucky participants will be chosen at random to receive a TOYO STEEL novelty sticker set.
■Good Design Award-winning Umbrella
Each umbrella is finished with a hand-applied TOYO STEEL logo.
The handle is carefully coated and reinforced by skilled craftsmen, one by one.
Its award-winning design features a unique mechanism that automatically rolls the fabric around the shaft as the umbrella closes.
No manual folding or fastening strap is needed, making it quick, smooth, and easy to use.
Originally created as a commemorative gift for TOYO STEEL employees, this umbrella is not available for sale.
To celebrate our 57th anniversary, seven winners will receive one as a special gift.
■ TOYO STEEL Sticker Archive Set
A special collection of stickers featuring designs from past campaigns and collaborations.
A small piece of TOYO STEEL's 57-year history, gathered into one set.
■ TOYO STEEL Sticker Set (30 Random Winners)
Thirty participants will be selected at random to receive a TOYO STEEL novelty sticker set.
Every entry has a chance to win.
* Seven winners will be selected based on the judging criteria. Thirty winners will be chosen by random draw.
* The umbrella is a commemorative employee gift and is not available for sale.
* Sticker designs are selected at random and cannot be chosen. The contents may differ from those shown in the photos.
Enter in 3 Easy Steps
01
Follow Us on Instagram
Follow the official TOYO STEEL Instagram account（@toyosteel）.
02
Post with the Hashtags
Share your favorite photo or video featuring a TOYO STEEL product. Be sure to include both #toyosteel and #toyosteel57th in your post.
03
Complete the Entry Form
Fill out the entry form, agree to the campaign terms, and submit your entry.
Enter NowYour entry will be considered canceled if you delete the Instagram post. Please note that if the judging process has already been completed, your entry may still be eligible for an award.
Entries close September 27, 2026 (JST)
Judging Criteria
- Creativity & Visual Appeal
Does your photo or video capture attention through its composition, creativity, and overall presentation? - Showcasing TOYO STEEL
Does your work naturally highlight the quality, functionality, and appeal of TOYO STEEL products? - Your Story
Does your entry express your unique way of using TOYO STEEL and the story behind it?
All entries will be carefully reviewed by our judging panel. Winners will be notified via the email address provided in the entry form.
Campaign Timeline
- Entries close September 27, 2026 (JST)
- Winners Announced Mid-October 2026 (TBD)
*All dates are based on Japan Standard Time (JST).
FAQ
Let's Celebrate 57 Years Together.
Enter NowPlease review the [Campaign Terms] before entering.
Entries close September 27, 2026 (JST)
