57th Anniversary Photo & Movie Campaign – Selected Works | TOYO STEEL
Photo & Movie Campaign
Selected Works / Results57th Anniversary Photo & Movie Campaign Results
Ideas from
around the world.
Thank you to everyone around the world who took part in our 57th Anniversary Photo & Movie Campaign.
Every toolbox is used and enjoyed in its own way. The entries we received, born from everyday life and work, were full of creative ideas and personality.
We are delighted to share the selected works with you.
Meet the Selected Works
Numbers indicate display order only. The works are not ranked.
01COLLECTION & DISCOVERY
@_at_be_
A collection of toolboxes in different models and sizes, enjoyed in a style all its own. Most striking of all, even toolboxes never designed for stacking have been cleverly stacked. This kind of free thinking, which only comes from the people who use our products, gave us a fresh discovery too.
02CRAFTSMANSHIP & STORY
@dhruvbhutani
Designs passed down for 57 years, a manufacturing process that begins with a single sheet of steel, and a character that deepens with use. This work thoughtfully introduces the craftsmanship behind TOYO STEEL, alongside an everyday use: organizing cables in the living room. The story behind the product and scenes of daily life come together as one.
03LIFESTYLE & NEW PERSPECTIVES
@mariantoonetta
A memorable video that opens with a smile and a bright red toolbox held close. Inside, it is filled with favorite things such as stickers and notebooks. Enjoyed not only for storage but also open, as part of the interior, it reveals a new side of what a toolbox can be.
04FUNCTION & UTILITY
@jasonshome
Using tools, storing them, carrying them. Through these simple everyday actions, this work captures the essential appeal of a toolbox in the most direct way. The beauty and practicality of TOYO STEEL come through all the more powerfully for being shown so simply.
05EVERYDAY MOMENTS
@sansuo_home
A toolbox that holds life’s small pleasures, such as incense and coffee. The texture of steel blends beautifully with the warm wood of the interior, and even the sound of the lid closing in a quiet room leaves an impression. This work conveys not only how it looks, but how good it feels to use.
06MAGIC & PERSONALITY
@scottperrymagic
A magician’s tools of the trade, kept in a compact T-192. With the message “Get organised, like MAGIC.”, the items used in his magic are packed away at a lively pace. A playful way to use TOYO STEEL, shaped by both profession and personality.
07CUSTOMIZATION & SELF-EXPRESSION
@__justjuj
Sparkling crystals and stones, added to a simple steel toolbox. Not only the finished piece but the customizing process itself is beautifully captured. A truly original work that turns a toolbox into a canvas for self-expression.
See how everyone uses TOYO STEEL.
Creative, one-of-a-kind ways to use TOYO STEEL, shared from all over the world. Explore the hashtag to discover more wonderful posts.
View posts on InstagramTo everyone
who took part.
We are truly grateful for the many entries we received from around the world for our 57th anniversary campaign.
Seeing TOYO STEEL at home, at work, and in so many other places has been a great joy for us. We will continue to make tools that are loved for years to come.
Commemorative stickers have been sent to 30 entrants selected in a random draw.
Learn more
about TOYO STEEL.
